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Kevan Oswald
Sep 14, 20203 min read
R.A.T.U.F.A Branding
Contrary to the spelling of its name, the Ratufa isn’t actually a rat, it’s a large tree squirrel. There are four species of the genus...
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Kevan Oswald
Aug 28, 20202 min read
Neuromarketing
Neuromarketing studies consumers’ cognitive responses to marketing stimuli. It enables researchers to get inside the minds of consumers...
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Kevan Oswald
Aug 21, 20192 min read
The Impact of Relatable Emotion
There are only three things that make me tear up, patriotic songs, the suffering of children, and videos of people who hear for the first...
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Kevan Oswald
May 10, 20194 min read
Writing Surveys
Survey Goals A well designed survey starts with well defined goals. When the goals of the survey can be expressed in a few clear and...
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